Voice of Reno-Tahoe Real Estate

Return on Investment is an important statistic for any business. In real estate there are multiple ways to measure an Agents’ and a Brokerages’ ROI as well as create ROI. The Enterprise Network offers technology solutions for Real Estate Brokerage and their Agents. The full platform includes many added benefits for Agents that the Brokerage can benefit from.

Under the Enterprise Platform a Brokerage has many ROI opportunities.Specific features of the platform are created as Agent solutions. Brokerages choose how they administer these features to the Agents. Some brokerages charge for individual features, just like if the Agent was to use a third party provider, only the fees remain in-house. Other brokerages charge a flat fee for access to all of the features, again keeping the fees in house, and providing complete access at one price.

Technology Solutions that act as ROI Tools too:

Rebrandables: Rebrandable websites are customizable, but follow the theme of the parent Brokerage. They can be used by individual Realtors, Agent teams,Offices of the Brokerage, for New Home Neighborhoods, Realtor Communities, Company featured Communities and Developments. See an example of a New Home Development on Helen Adams Realty.

Individual Property Websites: IPW’s are available to feature each property represented by the Brokerage on it’s own web page. See an example of an IPW on The Group, Inc. Real Estate.

Featured Home: Featured Homes are presented in rotation on the homepage and are also available on their own search area. See an example of featured home on The KentwoodCompanies’ home page.

Open Houses: Homes that will have an Open House can be indicated separately with dates, and added to a search list for Open House Specific searches. See an example on Rubloff Residential PropertiesOpen House Search Results.

Elliot Pappas

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Tags: ROI


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